Client acquisition for Maser Engineering, focus on Israel
Client: Maser Engineering (The Netherlands)
Industry: Semiconductors / Electronics
Goal: Assessing market potential and consequently entering the Israeli semiconductor industry
Project description: We were asked to initially explore and assess the business potential for Maser Enegineering to provide its testing and analysis services to the semiconductor industry in Israel. We identified a good business potential for Maser Engineering – limited local facilities – and recommended to start direct marketing to possible Israeli clients, while also searching for a suitable local representative.
Results: A number of clients were acquired during the first visit. As well we introduced Maser Engineering to a local sales representative, after following a “due diligence” regarding their capabilities, network and professional reputation in the market. Maser has now an established business in Israel.
Would you like to learn more about this or our similar projects? Contact Bert van der Heide Bert.vanderHeide@kurtzmarketing.com